ECommerce marketing platform developer Yotpo has announced its acquisition of SMSBump Text Marketing and Automation. SMSBump is a Bulgarian company established in 2017, which offers a complete SMS marketing solution allowing brands to drive engagement, improve retention, and increase lifetime value. The move converts Yotpo in the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands a unique ability to engage customers. As told by CEO and Co-founder of Yotpo Tomer Tagrin., adding SMS to the platform will provide customers with “new possibilities to combine UGC and loyalty seamlessly to create powerful experiences on a channel that consumers interact with constantly”. Kambourov & Partners acted for Yotpo on this #eal and provided full legal support, including preparation of legal due diligence, drafting and signing of transaction documents and closing. Head of Corporate Governance Veronika Hadjieva led the firm's team, reaffirming her broad practice with M&As in the IT/Tech sector.